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K/508/0574 Business Strategy of Marks and Spencer

Organization Selected : Marks and Spencer
Brief :

Learning Outcomes:

LO1: Evaluate the impact which the macro environment has on an organisation and its business strategies.

LO2. Examine the organisation's internal environment and capabilities.

LO3. Identify and use the outcome of an analysis using Porter's five force model with the help of suitable example in a given market sector.

LO4. Use models, principles and concepts to guide with the understanding  and interpretation of strategic direction available to an organisation.

Brief and Guidance:

Scenario

You have been appointed as a Corporate Strategy Manager in a well reputed organisation. You are required to produce an environmental analysis and strategic growth management plan based on the use of internal and external analytical tools.

PART A: Use internal and external analysis on the basis of strategic plan and includes:

  • Evaluate PESTLE/ SWOT analysis of an organisation.
  • Analyse the competitive environment using porter's five forces model.

PART B: Develop strategic plan based on environment analysis:

  • Identify the different types of strategic directions available to an organisation.
  • Recommend appropriate growth platform and strategies.
  • Demonstrate a strategic management plan with strategies, goals and methods.

Learning Outcomes

Pass

Merit

Distinction

LO1. Evaluate the impact which the macro environment has on an organisation and its business strategies.

D1. Critically evaluate information and data applying environment  and competitive analysis to devise a set of valid strategic directions, gaols and tactics actions.

P1. Identify relevant frameworks and evaluate the macro environment on a given organisation and its strategies.

M1. Analyse the macro environment  to determine and inform strategic management decisions.

LO2.  Examine the organisation's internal environment and capabilities.

P2. Examine the internal environment and capabilities of a given organisation along with its frameworks.

M2. Critically examine the internal environment to analyse the strength and weaknesses of an organisation's internal capabilities, structure and skill set.

LO3. Evaluate and use the outcomes of an analysis using porter's five Forces model to a given market sector.

P3. Use appropriate Porter's five forces model and evaluate competitive forces of a given market sector of an organisation.    

M3. Develop relevant strategies to improve competitive gain and market position based on the desired results.

LO4. Use models, principles and concepts to guide with the understanding  and interpretation of strategic direction available to an organisation.

P4. Use wide range of theories, concepts and models, interpret and develop strategic  planning for a given situation.

M4. Develop a strategic management plan that has tangible and tactical strategic priorities  and objectives

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