QAB020C407 Business Organisations in a Global Economy

Organization Selected : KFC company
Brief :

Instructions for assessment

This report must cover the analysis of a particular organisation, of the student's choice, which may be looking for expanding the business task in context to the specific country that they have been allocated. This respective scenario to be considered must be related to the foreign direct investment decisions and could be related to the:

  • The establishment of an organisation in the allocated nation; or
  • an expansion of its current operations within the allocated nation.

Student is required to focus their report around a specific company. In specific, this report must be written from the prospective of the multinational company that is established or expanding their operation in the country that they have been allocated. This is the vital that the report is related to an FDI.

This report is required to analyse the general business environment in the national that the student has been allocated as well with the relevant information that they have chosen. In specific, student must focuses in the particular aspects relating to the type and the nature of the company. Student will also expected to develop of the the framework such as PESTLE analysis, porter's 5 forces and demand-supply scheme(this is suggested to the student to avoid the SWOT analysis in their respective report).

Your report will be cover the following points:

Information of the chosen business organisation

Discussion of the allocated business environment

Application of an appropriate analytical approaches

Use and application of the correct data and the examples.

Structure and quality of writing in the report

Presentation and referencing

Suggested structure of the report

Title page

Table of Contents


Background information on  chosen company

Background information on business environment of allocated country

Analysis of business scenario


list of references

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