IBUS71-104: Business in the Global Economy | Costa Coffee

Organization Selected : Costa Coffee
Brief :


This report Should provide analysis of particular organisation which is needed to multinational enterprise of your choice. Organisation is looking to expand its business activities in relation to particular country that have been allocated. The scenario should be related to foreign direct investment  and decision could be taken with:

  • Establishment of company in  allocated country.
  • Expansions of current operations relate to allocated country.

The report relates to FDI. Example- A report based on issue that would need to resolve by Waitrose it they were considering to open new stores in US. If the allocated country is Sweden, companies like IKEA or Volvo will not be right option for report.

This report requires an evaluation of general business environment in the country that have been allocated to students with specific information about the organisation  that they have  chosen. There is need to attempt and focus on specific aspects relating to the type and nature of the organisation with the factors, issues and considerations impacting business environment in that particular country. This report should involves suitable tables, graphs and statistics together in order to accompanying commentary. In order to provide appropriate detail in relation to business environment student is expected to develop their discussions around appropriate analytical framework such as PESTLE analysis, Porter's 5 forces and demand and supply scheme.

This report will be assessed against following criteria:

  • Information on the selected business organisation (20%)
  • Discussion of allocated business environment (20%)
  • Implementation of an appropriate analytical approach (25%)
  • Use and implementation of suitable data and examples (15%)
  • Structure and quality of writing report(10%)
  • Presentation and referencing (10%)
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