Consumer Behaviour and Marketing Psychology

Consumer behavior deals with different stages a consumer goes through before buying a product or service. You have to prepare a consumer behavior assignment and answer the following questions:

• What is the importance of studying consumer behavior?
• What are the various applications of consumer behavior?
• What is the importance of the 5-step consumer decision-making process?
• What are the different factors that influence the purchasing behavior of consumers?

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• Know The Major Factors That Influence Consumer Behavior

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