Learning outcomes LO1 Determine the role of marketing and its interrelationship with other functional units of the organisation. LO2 Convey ways organisations should use 7p's of marketing to achieve objectives. LO3 Make and analyse a basic marketing plan. LEARNING ...

Marketing principles and practices Introduction Begin the report with the introductory part by introducing airline industry and increased importance of marketing in industry. Also provide a response to assigned task. The main body (approx. 2000 words) a) Describe the marketing concepts and ...

Module title: Marketing Management Task Learning Outcomes Analysis of marketing environment; Macro and micro analysis LO1 Develop understanding of key theories, concepts and models of marketing to execute marketing strategies. Competitors Analysis To stand out ...

Unit learning outcomes LO1 Define the role of marketing and how it is interrelated with the other departments of an organization. LO2 Compare in what ways an organization can use the elements of marketing mix(7Ps) for activing the objective of the business. LO3 Develop and analyse the basic ...

Consumer behavior deals with different stages a consumer goes through before buying a product or service. You have to prepare a consumer behavior assignment and answer the following questions: What is the importance of studying consumer behavior? What are the various applications of consumer ...

Prepare an audit report in not more than 10 pages and your report must include these points: Identify the strategic objectives for the company in terms of their digital marketing strategy. What is the company trying to accomplish with these efforts? What evidence did you find to suggest these ...

You have been recently recruited as an executive at IKEA tasked with developing B2B Marketing within the company.   IKEA has recently eyed the B2B market as an area they are considering developing. In addition to their current product range, they are considering developing an IKEA DELUX ...

Business Scenario You are applying for the role of Marketing Manager within a UK-based organisation of your choice (subject to the approval by your tutor) and as part of the interview process you are required to discuss the concept of marketing as well as its role within the organisation. Further ...

Marketing is reaching the customer at the right time. In response to the question in your marketing assignment on “Effect of Marketing in Tourism Sector” talk about the importance of marketing in expanding the domain of the tourism sector. Give a brief about the important aspects of ...