HNBS 302 Marketing Essentials

LEARNING OUTCOMES

Pass

Merit

Distinction

LO1 Define the role of marketing and its interrelationship with other functional units of organisation.

D1 Evaluate key elements of marketing function and their interrelationship with other functional units of organisation.

P1Determine key roles and responsibilities of marketing function.

P2 Determine how roles and responsibilities of marketing related to wider organisational context.

M1 Determine roles and responsibilities in context to marketing environment.

M2 What are the importance of interrelationship between marketing and other functional units of organisation.

LO2 Explain how organisation use elements of marketing mix to achieve overall objectives.

D2 Develop a Marketing plan that applies the 7p's of marketing to achieve overall objectives.

P3 Evaluate the ways to apply marketing mix to planning process to achieve objectives.

M3 Determine different tactics use by organisation to determine how objectives are to be achieved.

LO3 Make and analyse a basic marketing plan.

P4 Prepare a basic marketing plan.

M4 Prepare a detailed evidence based marketing plan for organisation.