Operations Management and Service Excellence of Starbucks

Organization Selected : Starbucks
Brief :


Starbucks, a very renowned company which is operating globally serves huge number of customers on daily basis. The company's stores account for about 30000 retail stores in 80 countries. The global operations depend upon the vast network of franchises and licensed Starbucks cafe and number of international partners. A system of decentralised decision making is followed and also an advantage of operational efficiencies is gained by leveraging global standards.

The report prepared by you will base the operations of Starbucks and took into consideration the global and local aspects of operations.

Part A (max 1500 words)

Using the Starbucks as main case, complete the following

  • Comparative Four Vs Analysis (approx. 525 words)

Provide a comparative view of Starbucks and Greggs operations and briefly describe each aspect individually. You are also required to put forward the arguments and where possible the evidences too.

  • Comparative Performance objectives analysis (approx. 600 words)

Do a comparison of operations of Starbucks and Greggs. Also identify that whether the markets of Starbucks and Greggs are different and if it is so than to what level it affects the operations objectives.

  • Design analysis (approx. 375 words)

show how the process and layout design decisions affect the operations to cope with the operation characteristics. Also explain how decisions are affected by performance

Part B (approx. 2000 words)

This part of the report will include critical analysis any one of five key areas of operations management in success of Starbucks-

  • Supply chain management
  • Insourcing and outsourcing
  • planning and control
  • quality management
  • process improvements

A detailed analysis of the following will also be required

1. Overview (approx. 150 words)

It begins with the introduction of operational area along with the scope of Starbucks.

2. The global operations strategy pursued by Starbucks and its macro environment (approx. 350 words)

Show how the operational area get effected and also evaluate the response of Starbucks to wider macro business environment. You are also required to explain the global strategies adopted by Starbucks. Overall you are required to provide the clarity and justifications about global operations strategy.

3. Its key requirements, capabilities and challenges (approx. 350 words)

What requires Starbucks to excel in selected area of operations and along with it explain the challenges faced by Starbucks. Exhibit the capabilities of Starbucks in operational area. Also brief about any two problems that Starbucks must be facing in context to operational area.

4. Provide an analysis and evaluation of selected business area (approx. 650 words)

Explain how management of resources affect the Starbucks operational performance. What ways are considered by them to solve the problem that Starbucks faces while managing its resources

5. Recommendation (approx. 350 words)

Provide recommendation on the ways to improve the aspects of Starbucks operations. Show 2-3 improvements based on the previous section analysis which means a clear linking of all sections that is challenges/problems and improvements should be visible.

6. Conclusions (approx. 150 words)

End up the report by highlighting the findings and recommendation for the improvements.

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