Learning Outcomes: LO1. Distinction between the role of a leader and the function of a manger. LO2. Devise the role of a leader ad the function of a manager in a given contexts. Scenario: You are the Human Resources Manager for an organization of your choice.You and have been asked by the ...

Unit learning outcome LO1 Explain the needs and expectations of market segments for the service industry. LO2 Explore the customer experience map in order to create business opportunities & optimise customer touch points. Brief and Guidance Scenario You are working as an independent ...

Overview Starbucks, a very renowned company which is operating globally serves huge number of customers on daily basis. The company's stores account for about 30000 retail stores in 80 countries. The global operations depend upon the vast network of franchises and licensed Starbucks cafe and ...

Topic- Issues The business have failed to innovate its operations in many ways and lacks their appeal to youth. The third chairman have decided to sell it to an American company for double the worth of the business rather than to modernise it. Barrack Reagan was appointed by American parent ...