Introduction
Research is that which help company to collect the important information and data that help in making a effective strategy and decision that make them to attain their goals and objectives in right format too. Normally it is required by company to analyse the consumer needs and preferences which help them to make an effective management policy so that company can attain their objectives and goals in proper manner too (Hur, Kim and Woo, 2014). Research project is somewhere based on impact of customer preferences and taste on company. Assignment is merely based on Glaxo Smith kline which is established in UK and produce various product to satisfy their customer in better way too. There are various aims and objectives which do prepare for the basis of project. Researcher require various specification firstly and having an plan which should be followed by company. Along with this, research is very much important and has to follow agreed process by gathering information and data with wider sources as well.
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Chapter 1
1.1 Formulate the record possible with research project outline specification.
Each research is such which is being profit resulted which need to follow the researcher in proper manner as well. Moreover, in this report various specification is there which needs to be achieved some major aims and objectives in great manner effective way that is necessary to stay longer without making any influences. This project is somewhere based on:
Topic: “ To determine the impact of customer preferences and taste of organisation: A case study of Glaxo Smith Kline”.
Project is such which include the impact of preferences and taste of customer on the organization. Although they do affect company in great way and firm has to maintain and handle the various things in right context too. The framework is also maintained by determine the topic circumstances. The company Glaxo Smith Kline is that company who is producing various product in right manner and thus it is be like Sensodyne, Horlicks. Therefore, the company also produce and bring innovation for the customer in their product so that they can attract the maximum consumer towards their product and can increase the sales part too (Veloutsou, 2015). Moreover in this the technology is such which will help in working in right scenario and help to make better strategy and decision in great way. In the external environment there are various changes which is affecting the company to change their policy of working in various ways. Research is the only thing which make firm to predict the changes in market environment so that they can bring many changes in form only which directly help entity to attain their product and service
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