Marks and Spencer - The Role of Digital Technology in Globalization

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  • Unit No: 11
  • Level: High school
  • Pages: 10 / Words 2545
  • Paper Type: Assignment
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Question :
  • Explain the outsourcing of UK retail sector with impact of assessment.
  • Role of digital technology with the opting of globalisation
  • Elaborate immigration system with the economic development.
Answer :

Title- The role of digital technology in globalization: A case study of Marks and Spencer


The evolution of globalization has transformed the world economy. it has revolutionized the way of doing business. Also, it has provided a platform through which business can expand their operation globally (Gupta and, 2017). It has led to generate in vast number of opportunities for business to enter in new market and fulfil needs of people. It can be stated that globalization has impacted on business to a great extent. The companies are highly engaged in trading with other countries and earning more profits and sales. Apart from this, technology is playing a significant role in business. the use of technology has provided ease in doing business. it is having a wider role in globalization. The integration of technology and business has transformed global world. It has connected people with each other. Through this, they are able to share data and information to each other. Social media has also played a significant role in marketing. Companies are highly using various networking sites to advertise their products.

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P1 Produce a research proposal that clearly defines a research question or hypothesis supported by a literature review


In present era, there has been a high competition among companies in every sector. But technology has made it easy for business to operate all around the world. It has created a network through which it can be easily operated from one place. Moreover, by using social media and internet they are able to attract large number of people (Manyika and, 2016). it has resulted in building a large customer base in different markets. Furthermore, use of digital tools in production department has customised overall process. Similarly, countries are also benefited from it. when a company enter in new market, they bring in technology along with them. thus, it leads to innovation in technology and provide new tools to people to use. Digital marketing has emerged as popular concept as well. Globalisation has created growth opportunities for small business to implement digital marketing and advertise their products in different market. This has led to trade war between countries.

Aims– To identify impact of digital technology in globalization: A case study of Marks and Spencer


  • To assess the role of digital technology in retail sector
  • To analyse the impact of digital technology on business operations.
  • To investigate impact on growth of retail sector due to globalisation.
  • To recommend how digital technology can be implemented in Marks and Spencer

Research questions

  • What is the role of digital technology in retail sector?
  • How digital technology has impacted on Marks and Spencer operations?
  • What recommendation can be implemented to develop effective strategies?


In recent times, globalization is playing a vital role in retail sector. it has allowed organization to enter in new market and develop variety of products (Narula, 2014). This research will help in investigating whether technology has benefited business in globalization or not. Also, it will identify the factors which forces business to update their technology to cope up with international competition. Moreover, it will help in finding out impact on companies operating in retail sector.

Scope and limitations

Through this, other researcher will be able to analyse impact of digital technology on other sector like auto mobile, airline, travel and tourism, etc. and countries development. They can compare results and obtain effective outcomes.

Limitations- the research topic globalisation is expanded in wide area. thus, it will be difficult to collect precise data and identify impact on retail sector.

Literature review


Global trade has emerged as new concept in which companies are trading with other countries. it means exchange of goods and services across international boundaries. It has led to import and export between nations. This is possible due to globalisation. It has removed the barriers within government as well as countries (Valacich and Schneider, 2015). it is been identified that due to globalisation, there has been improvement in social life of people. also, the political relations between nation has improved. now they are focusing on investing in other countries. this has introduced concept of FDI. Each nation has allowed other to invest in very sector.

Impact of globalisation

As said by Barrett and, 2015, this concept has transformed world economy. It has created a platform of international trade and exchange of goods and services. also, it has created a great impact on business and nation development. The main benefit it has is on availability of all type of goods and services to people. it has fulfilled their needs and developed a common culture. It has enhanced lifestyle of people in underdeveloped countries. however, it has enforced it to produce high quality and differentiated

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