Marketing Essentials of IKEA


Marketing is one of the vital part for business organization through which company easily impressed and attract number of customers in relation of products. It is refer to the management by which company exchange relationship with consumers by providing them quality products and services. The main advantage of marketing is to bring innovation within the product line as it helps in improving the brand image of the company at market place (Rossi, Allenby and McCulloch, 2012). As it refer to various activities such as selling, delivering, advertising products to large number of customers by understanding their needs. This will helps in capturing customers attention in relation to company products. It contribute in accomplishing set goals and objectives of the company. Present report is based on IKEA, is as multinational company which sells furniture, kitchen and home accessories to larger number of customers. Project discussed about roles and responsibilities of marketing function as it helps in catering customers demand. Along with this marketing mix and plan also mentioned here which contribute in determining the actual performance of the company at market place.

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Task 1

P1 Key roles and responsibilities of marketing function

Marketing is an essentials procedures for company to manage their products and customers demand as well. This may leads in enhancing their brand image at market place by delivering quality products and services. Along with this, marketing department also contribute in implementing and promoting company and its services. It helps in capturing customers attention and market share as well. In addition of this, there are some major roles and responsibilities of marketing function through which IKEA easily attain their predetermined goals and objectives. All these are as follows:

Marketing information system: It is major role of marketing function to manage as well as collect information of customers. As it is beneficial for the company to make and deliver their products accordingly. One of the main advantage of this is to develop positive and healthy relationship with customers and at the same time also increase loyalty customers towards the company (Clow and James, 2013). This will enhance competitive brand image of the company. Along with this, IKEA should keep all the information of customers confidential so that they can make their products attractive.

Pricing:It is main duty of marketing manager to set their product price appropriate. In this IKEA use various pricing strategies to set product cost affordable so that customers easily consume company products. With the assistance of this, IKEA take competitive place at mar

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