INTRODUCTION Marketing is a business term playing a crucial role in success or failure of any of any firm. It is basically a management process which is responsible for identifying, anticipating, meeting and satisfying consumer needs and requirements for increasing profitability of organisation ...

INTRODUCTION Marketing within business is very essential factor which is directly connected to sales and growth and development of the company. This is related to how an organisation is promoting and advertising it's services and products to customers. Marketing is a discipline which includes ...

INTRODUCTION Marketing management relates to managing the activities that are related to marketing so that the changing market demand can be analysed and goods and services that can help in achieving maximum customer satisfaction can be produced. It thus involves the processes and plans which can ...

INTRODUCTION Marketing refers to the different types of activities which is mainly used by firms in order to promote and sale their products at marketplace. Along with marketing includes advertising, selling of overall goods and services in a perfect way. For instance, firms are able to make ...

INTRODUCTION Marketing is set of activities and process of making, communicating, delivering and exchange offers. This activity has value for company, customers and share holders in terms of quality, revenue or profits. Marketing across culture consider global organisations and how they can adapt ...

INTRODUCTION Cross culture is a aspect which is growing with diversity amongst people who belong to different backgrounds, nations, ethnicities and importance of combing them together. This is a concept which deals with comparative study which has to be done between various cultural areas. In case ...

Identifying factors contributing to process of research project selection According to Hollensen and Raman, (2014, p.17), in today’s world, social media becomes a part and parcel of an individual’s life. Different social media platforms like, Twitter, Facebook, on the other hand, Instagram and ...

TOPIC: HOW HAS TESCO PERFORMED SINCE OCTOBER 2015? Tesco is the multinational UK based retail company which offer their products all over the country and it is third largest retail company of the world as per the revenue basis (Coe, Lee and Wood, 2017). In the 2011 to 2012 financial year, company ...

INTRODUCTION Marketing is the procedure of different activities that adopt by the organisation to promote the buying or selling of a product as well as services. There are consisting of promoting, selling and delivering products to clients or other businesses. The marketing in the service sector ...