Marketing Principles and Practice Level : 4 unit : 5


Marketing is considered as most significant element for each and every kind of organisation ((Moriarty and et. al., 2014). With assistance of this, they will promote their items and services appropriately. Along with, entire function will be carry on significant way which aid to attain coveted targets and goals within limited period of time. Present assignment is based on case which is related to Apple Incorporation. It is much popular technological segment and providing best services to clients worldwide. They offer products and services to customers according to their needs and wants which enables them to maintain consumer base and brand image at marketplace. This project is going to highlight distinctive marketing facets and concepts. To attain desired objectives some strategies will be formulated by superior effectually. Marketing department share an effective relationship with other units; thus, overall work will get completed timely. Organisation has to utilize 7P's of marketing mix; thus, they will maintain position in market and in addition segment it effectively.

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Main Body

a) Key marketing concepts and terminology applicable in the Apple Incorporation

Marketing is termed as significant procedure which will include promotion as well as supply of items and services to their users (Hyndman and Athanasopoulos, 2014). Therefore, they will be able to satisfy their needs and demands in an effective manner. Marketing concept required to better understand by managers of a company so that they could perform better and deliver their message to target market world in better and signified manner. In relation to Apple Inc, they are having effective marketing method and they are providing products to clients through online, retail store etc. T

Organisational culture: Apple Inc is operating their business at international level; therefore, it is required for them to manage culture of company effectually. This assists them to take benefits from rivals at competitive world. Numerous kinds of issues are facing by them in macro environment. This has been analysed that this element will influence performance of workers and in this manner production will affected. They implement latest and innovative ideas; therefore, they will develop creative products. Steve jobs is termed as most significant personality because he developed culture of organisation by maintaining proper secrecy; therefore, entire data and information will be secure. It aids to diminish adverse affect; thus, they will attain coveted targets ef

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