Business Environment


Business environment consists of internal and external factors which influence the business objectives and operations. There are some factors which affects the business activities such as improvement in technology, government laws and activities, social and economic trend etc. In the report, Primark is considered that is the multinational subsidiary company of Associate British Group and it offers a wide range of products and services to their customers to satisfy their needs. This organisation offers diverse range of products which include women's wear, children clothing, home ware, accessories, beauty products. Furthermore, it has also discusses demands of products which directly effects the supply of the products (Aula, 2010). The products of this organisation are mainly sourced from suppliers in Europe and Asia. The market structure of the company is depends on products that what products they are providing to the customers.

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Primark is very popular organisation and providing the famous fashionable products at a cheap rate . The cited organisation sells product at the reasonable rate to attract customers and to beat the competitors in the market. The purpose of this organisation is to sell the quality products which help the firm to maximize their sales and profits during the year. Another purpose is to create loyalty between the customers to retain them for a long period of time. This is the private organization that makes their own rules and regulations to hit the targets on time.

Public Sector – There are many public companies and one of the competitors of this firm is Tesco public company who deals in the business of home ware products, grocery products, electronic equipments etc. The main purpose of this organisation is to maximize sales and profits and provide a number of products to general public and to beat the market of retailer industries (Berger, Klapper and Turk-Ariss, 2009).

Charity – It is that organisation which provides education, cloth and shelter to the needy ones. There are so many organisations in UK and one of them is Save the Children. As it is an international non -government organisation and they promote and support the children rights and provide relief in developing countries. The vision of this organisation is that there are so many children and every child should get the right to survival in the world, get protection from the governments and should participate in the activities of the organisation.

Cooperative – It is that business organisation which is owned and operated by a group of people or individuals for their mutual benefits and sharing of profits. One of the cooperative organisations is Royal London Mutual

Insurance Society Limited: the aim of this company is to render different services to customers and should be aware about this organisation (Blanchard, Tolbert and Mencken, 2011). On the other side, its objective is to become the largest UK's leading customer-owned.

Primark is one of the largest retailers in Europe with more than 290 stores are there in different countries. In this organisation, there are so many stakeholders like customers, governments, employees, suppliers and shareholders. The consideration of every stakeholder is different.

Customers – Now days, the business cannot exist without the customers. The main objective of Primark is to provide high quality of products and services to the customers to satisfy their needs and wants. The cited organisation has to treat with their customers fairly, because in modern era there are so many choices for the customer to buy products and services from other organisation.

Government –Company have to follow proper rules, regulations, policies which are made by the government. By applying that, the organization can get the competitive advantage in the market. The business entity should work with the government to maintain their growth and strong position in the market (Chavis, Klapper and Love, 2011).

Employees – The cited company provides job opportunities to more than 700000 employees in different countries. The employees are important stakeholders for the organisation. In the organisation, the work standard of staff is good and there working environment is positive and healthy which encourage them time to time. The main priority of Primark is to respect the

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