HR6004 Business Report Proposal by Marks and Spencer

University: Royal docks school of business and law

  • Unit No: N/A
  • Level: High school
  • Pages: 5 / Words 1306
  • Paper Type: Business Plan
  • Course Code:


  • Downloads: 515
Organization Selected : Marks and Spencer
Question :
There are various questions which fulfil the requirement of the brief are given below:

  • Give description of the company ad justify the business context.
  • Frame project questions and methods of research.
  • Explain the method of enquiry.
  • Identify the ethical issue faced and its planning with the help of Gantt chart
  • Create professional and career development skills
Answer :

1. Report title:

"To identify the importance of customer satisfaction in enhancing growth and development". A case study on Marks and Spencer.

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2. Business Context:

Customer satisfaction is important for an organization because this will help in gaining attention of large number of customers. For developing money, businesses required to focus on their customers are happy and satisfied their services and products. when company fulfill all demand and needs of buyers so this will help in enhancing customer satisfaction level and also assist in increasing growth and development level in effective manner (Phillips, 2016. This is required for Marks and Spencer is to focus on customer satisfaction which helps in building relationship with customers. Customer satisfaction is the key for developing and creating a long term relationship with their buyers regarding products or services. The marketing term used to measure or evaluate whether services or goods provided by a firm which reach with customer's expectation. It is essential because this will provide metric to business owners and marketers so they can use it in improving their business operations and functions. If company provide required products and services to their customers so this will assist in building strong relation with them and make them happy customers. For improving customer's satisfaction, company is mainly focus on latest demand which want by buyers towards firm.

3. Project Questions:

a  What do you want to identify in the literature?

In the literature review, the narratives and reviews of different authors and scholars regarding company products and services (Phillips, 2016). It includes the current knowledge and information and also finding theoretical and practical data which are related to the assignment. It is an evaluation report of information found in the literature related to the selected area of study.

a  What strategy do you intend to propose or focus on?

Marketing strategy is used by most of the organization which help them in attracting large number of customers towards products and services (Tapscott and Tapscott, 2014 ). . This will help in analyzing whole market demand and needs as per this they are developing required goods and services for their buyers in better manner.

a  Which organizations demonstrate effective use of the specific strategy you intend

to propose?

Marks and Spencer is mainly used marketing strategy which helps them in examining customers demand and wants regarding new products and services. this is very effective strategy which assist in drawn from market research and it focus on right product in order to reaching with maximum profitability and income which assist firm in sustaining business in the large market area (Li and et. al., 2016). Marketing strategy is a long term, forward looking approach which is planning with the fundamental goals to achieving a sustainable competitive benefit.

4. Current/ preliminary research and relevant theory:

Marks and Spencer is the international company which deals in various new products and services that offer to their customers. The proposed strategy which is used by company is marketing strategy that will assist in gaining attention of large number of people towards firm goods and services. Marks and Spencer is used PESTLE analysis which assist in analyzing external and internal factors in better manner (Horlacher and Hess, 2016). This is required for company is to examine whole market place for promoting their products and services in proper way. The PESTLE is used by company for analyzing and monitoring the macro environmental such as external or internal factors that have directly impact on business operations and activities. This is used for identify the main aspects which occurs within an organization. Moreover, the main competitor of Marks and Spencer is ALDI which is using Ansoff matrix that firm attempts to grow depend on whether it market new and existing products in the new market area. This will help in growing business operations and functions in other places for gaining higher income in proper way. Ansoff matrix is the marketing planning model which assist business determine its goods and market growth.

5. Method of Inquiry:

In this report, secondary source is used for collecting and gathering relevant data related to research topic. It is available from other methods and it is already used in past investigation, developing it easier for carry out further research (Deichmann, Goyal and Mishra, 2016). This can provide a baseline for primary data in collecting the information which are relevant to the research topic. it analyzing and examining the data in cost efficient in making full use of data and information which collect and gather potential important new investigation. This will provide accurate and authentic data which are helpful in completing the report in correct manner.

6. Identify ethical issues that you might face:

This is the survey and examination which includes some ethical issues which are faced by company while completing the report (Audretsch and Belitski, 2017). Along with this, the study of ethical issues can totally associated with effective and efficient approaches in which they share real facts and figures. The major issues conducting an investigation such as informed consent respect of privacy and anonymity.

7. Planning:


12 days

Literature review

15 days

Research Methodology

2 days

Data analysis

15 days


2 days

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8. Professional and career development skills:

Area of development

Action Plan

Target Date

Communication skills

Attending seminars and conferences for enhancing interaction abilities and gaining new information

25th December 2018

Writing skills

Make notes and listen everything carefully which increasing writing skill. focus on subject topic and improve grammar or spelling of every sentence in proper manner.

21st January 2019

Observational skills

Keep journal details and analyze whole topic before began the report in better manner.

15th February 2019

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